Word: marketed
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Dates: during 1970-1979
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Some beer drinkers recall the days of repeal, when there were 700 American breweries; now there are only 48. If trends continue, the top five companies (AnheuserBusch, Schlitz, Miller, Pabst and Coors) will have about 85% of the beer market by 1985. Traditionalists are full of memories of things Pabst, and no newfangled "light" beer with fewer calories and indistinct taste will substitute for the Real Thing. Those who like the lighter brews are quick to criticize the weighty liquids that they equate with...
...thought the demon was finished off at the end of The Exorcist back in 1974? Nonsense. The old fiend, Pazuzu by name, has been lurking in Linda Blair's subconscious, waiting until the market seemed right for a sequel...
...Hughes' estate tax, which falls due next January. He suggested a number of possible economies (like disposing of Hughes' 13-plane fleet of unused executive jets) and the sell-off of several divisions (prime candidate: a helicopter company). Lummis also hired Merrill Lynch to evaluate the market worth of the company; it came up with the shockingly low figure of $168 million. Critics charge that some assets were understated. Hughes' Silver Slipper casino, for which he paid $4.5 million, was valued at only $1. That appears to be a case of ultraconservative accounting practice: placing a nominal...
...fewer than 30 moped manufacturers have jumped into the U.S. market. Only one, Columbia of Westfield, Mass., is American-headquartered; all the rest are based in Europe, where mopeds have been popular for decades. The biggest makers are France's Motobecane, which has 5 million of its Mobylettes on foreign roads (including Bermuda, as legions of U.S. tourists have discovered); Austria's Steyr Daimler Puch; and Holland's Batavus. All have set up U.S. subsidiaries and are racing to open moped dealerships. Honda, the big Japanese maker of motorcycles and cars, as yet has no bona fide...
Most readers of Playboy and Penthouse are between 18 and 35 years of age, come from higher-income families and have one or more years of college-exactly the male market most sought by Madison Avenue. Caught in a conflict between opportunity and conscience, or perhaps just worried about what their wives might think, most manufacturers and advertisers for a long time shied away. Liquor and tobacco advertisers, and makers of foreign cars and cameras have no such qualms, and their ads fill the magazines. Detroit-and General Motors in particular-has held off. Playboy attracts twice the advertising revenue...