Word: marketed
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Dates: during 1970-1979
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...instant still-picture cameras, including the Pronto line (the cheapest sells at discount for less than $50) introduced about a year ago, are doing very well. They have prevented archrival Eastman Kodak, the giant of U.S. photography with sales of $5.4 billion, from grabbing as much of the market as expected in its first year in the instant-camera field.* Polaroid's 1976 sales of $950 million missed the magic billion-dollar mark by a shutter click, and its first-quarter 1977 profits jumped 33% over a year earlier. Although Kodak's long-term outlook is good...
With the long-heralded Polavision system, Polaroid moves into a market whose potential has been limited by all the fuss attending conventional home movies: the wait for an exposed reel to come back from the developer, setting up a projector and screen, threading film, dimming lights, pulling everyone away from the television set long enough to watch, then putting everything away again. When compared with sales in the giant amateur-still-photography market, home movie sales are small change; annual camera sales have declined from about 1 million units in 19-72 to around 650,000 last year. But Land...
...labs was the film's slow reaction to light. Polaroid's scientists, however, found a way to speed it up to an acceptable ASA (American Standards Association) rating of 40, adequate for moviemaking outdoors by daylight or indoors with a small floodlight. Land wants to market Polavision with sound, and the film shown at last week's meeting had an unused magnetic sound track, but Land is not satisfied with the quality...
...Billionaire H.L. Hunt left plenty of pocket money to his ten children. That has not kept some of his sons from speculative ventures aimed at increasing their inheritances. Last week a federal agency accused seven members of one branch of the family of trying, in effect, to corner the market in this year's dwindling supply of soybeans. The Commodity Futures Trading Commission charged that Nelson Bunker Hunt and W. Herbert Hunt, two sons of H.L.'s first marriage, acted in concert with five other Hunts to acquire contracts for future delivery of more than 23 million bushels...
Silver Profit. Commodity speculation is nothing new to the brothers. Three years ago they briefly held dominance over the silver futures market, and reaped a handsome profit as prices rose. The CFTC appears to fear a similar coup in soybeans. It charged that if the Hunts held on to all their positions, "price distortion or manipulation activity ... could cause serious injury to the American public," presumably by forcing soybean prices skyhigh. Nelson Bunker Hunt views the action against him as a political maneuver. Snorts Hunt: "Dozens of families trade like this. If your name is Hunt...