Word: marketed
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Dates: during 1970-1979
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...trade balance for a longer period of time-say, over several years." Fukuda rejects widespread plaints that the yen is deliberately undervalued to encourage exports. "Since the yen was floated, there has been no intervention [to keep it from appreciating]. We leave the value of the yen strictly to market forces...
...protectionist case is formidable. Since 1968, foreign shoes have increased their share of the U.S. market from 22% to 46%. During the same period, 300 domestic shoe factories have closed, wiping out 70,000 jobs. Imported color-TV sets, mostly from Japan, Taiwan and Korea, grabbed 42% of the $2 billion American market last year, a huge increase from 18% only the year before. The American sugar industry, undersold by foreign competitors, faces similar troubles...
Changing Recipes. Bottlers sell $1.5 billion worth of diet soft drinks annually. That is 15% of the total U.S. soft-drink market, and has been the fastest growing segment, thanks to heavy advertising and a weight-conscious citizenry. The most popular labels: Tab (made by Coca-Cola), Diet Pepsi, Sugar Free 7Up and Dr Pepper, and Diet Rite Cola. Now producers may be forced to change their recipes, perhaps adding small amounts of sugar-and calories...
Plantation Profits. There are some very big exceptions. In Colombia, surging coffee revenues have been accompanied by a riptide of 26% inflation. There, the oligarchic semiofficial Fedecafe sets coffee policies and controls 42% of the trade, while 28 private exporting companies dominate the rest of the market in high-quality beans. The nation's 130,000 backlot growers cannot afford soaring prices for fertilizers, fungicides and equipment. Except in Central America and Mexico, where the coffee pickers are in short supply, the lot of the hired worker has not improved. In Brazil, laborers known as bóias frias...
...sure how long the coffee boom will last. Some savvy coffee growers in southern Brazil are replanting in soybeans, wheat and sugar cane. They fear that the current coffee shortage will lead other farmers to overplant, thereby producing a future surplus and a resulting collapse in the coffee market. There is also a threat of further devastation from coffee leaf rust, a fungus disease that was swept by the trade winds from West Africa to Brazil. About 400 acres of coffee trees in Nicaragua's Carazo province have already been razed in an attempt to stop the rust...