Word: marketed
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Dates: during 2000-2009
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...Local"-you see the decal in the store window, the sign at the farmer's market, the bright, cheerful logos for Local First Arizona, Think Boise First, Our Milwaukee, and homegrown versions across the states. The apparent message is "let's-support-local-business", a kind of community boosterism. But buying close to home may be more than a feel-good, it's-worth-paying-more-for-local matter. A number of researchers and organizations are taking a closer look at how money flows, and what they're finding shows the profound economic impact of keeping money in town...
...most basic level, when you buy local more money stays in the community. The New Economics Foundation, an independent economic think tank based in London, compared what happens when people buy produce at a supermarket vs. a local farmer's market or community supported agriculture (CSA) program and found that twice the money stayed in the community when folks bought locally. "That means those purchases are twice as efficient in terms of keeping the local economy alive," says author and NEF researcher David Boyle. (See the top 10 food trends...
...According to Susan Witt, Executive Director of the E.F. Schumacher Society, "buy local" campaigns serve another function: alerting a community about gaps in the local market. For instance, if consumers keep turning to on-line or big-box stores for a particular product-say, socks-this signals an opportunity for someone local to make and sell socks. This is the way product innovations get made, says Witt. "The local producer adds creative elements that make either the product or materials used more appropriate to the place." For example, an area where sheep are raised might make lambs wool socks...
...longer cheap to import. We could find ourselves doubly stuck because domestic manufacturing is no longer set up to make all these products. While no community functions in isolation, supporting local trade helps "recreate the diversity of small businesses that are flexible and can adjust" to changing needs and market conditions, says Witt. (Read "How to Know When the Economy Is Turning...
...along the Afghan border, a number of militant groups have steadily built a presence around the city. On the edge of the city, vehicles laden with supplies destined for US and NATO troops, and the bridge they rumble across, have been attacked. Pilfered contents are open sale at Sitara Market, on the border with the Khyber tribal agency. A spate of kidnappings and murders have taken place in well-heeled neighborhoods. And even in the Lady Reading Hospital, where Zubair Khan and others injured were taken, doctors have been subject to threats. They now all wear the traditional shalwar kameez...