Word: marketed
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Dates: during 2000-2009
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...September, two popular shows were bumped from other channels to avoid a clash. Italy is now the only country in Europe whose leader owns the media: Berlusconi's Mediaset stations, and his government's control of the state-owned RAI, means he has cornered 90% of the television market, in a country where an estimated 80% of the population gets its news from television. Criticizing Berlusconi can be costly. Since the stories about Letizia and alleged dalliances with prostitutes broke this summer, the newspaper La Repubblica has been covering them aggressively. The paper faces a libel suit from Berlusconi...
...television stations, Berlusconi's blend of ordinary Italian guyhood with the image of fabulously wealthy Don Juan is a potent one: "It's an entertainment culture," says Tonello, "the direct opposite of a political culture, in which only politicians who are celebrities can compete in the political market." (See pictures of Italy...
...pollute. "We need to find ways to stop burning fossil fuels, not create massive new loopholes to allow the pollution to continue," says Jakarta-based Chris Lang, who runs the website REDD-Monitor. "Carbon-trading does not reduce emissions." Lang believes funding REDD schemes through offsets or other market-based mechanisms would be a "disaster." Still, if all goes to plan, Ulu Masen could be the first REDD scheme to sell forest credits...
...agencies, after all, are supposed to be in the business of selling products invented by others. But BBH three years ago strayed from the path when it set up a subsidiary called Zag to create and market novel goods like the Ila Dusk. BBH calls Zag its brand-invention business - and it isn't the only ad shop selling its own branded products. New York City agency Anomaly produces Eos, a line of women's cosmetics; Miami-based Crispin Porter + Bogusky is the brains behind Twist cleaning products. And Brooklyn Brothers, with offices in New York City and London, produces...
...Neil Munn says the denizens of Madison Avenue and Soho aren't competing with clients, they're creating products that their market research indicated consumers wanted but couldn't buy. For example, Zag started Dogside, a line of high-fashion dog accessories (with Bella, the labradoodle of supermodel Elle MacPherson, enlisted as its face), because it determined there were no dominant brands in that sector. Some agencies began creating brands before the recession, but the trend has picked up steam as a severe ad slump has forced them to explore alternatives to the traditional fee-based business model...