Word: marketed
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Dates: during 2000-2009
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That means avoiding commodity battles with rivals like Panasonic and Braun. Zojirushi briefly made dual-mug coffeepots, but when engineers couldn't sufficiently differentiate its product from other brands', the company abandoned the market. The focus now is on products that take advantage of Zojirushi's expertise in heat conduction and insulation. One recent hit in Japan is the "i-Pot," aimed at elderly tea drinkers. It sends an e-mail message to family members whenever the pot is used, so they can remotely confirm that an aged relative is up and about...
Even as it contemplates new products, like grills, for the American market, the company still devotes much of its engineering brainpower to perfecting the rice-cooking process. With that in mind, Zojirushi has a shiny new ricemaker designed by famed Japanese designer Toshiyuki Kita. The secret ingredient? It cooks not just rice but also risotto. Hello, Italy...
...Second, though she was revolutionary in her intent, she could be remarkably pragmatic in her execution. Domestically, she knew the British would never accept a replacement for their cherished National Health Service, which promises care free at the point of use, so she settled for creating an internal market within the NHS that was supposed to make it more efficient. Internationally, it was the Iron Lady who first recognized that Mikhail Gorbachev was a "man we can do business with," an insight that paved the way for the bloodless end of the Cold War. Financially (listen up, world leaders...
Vietnamese artist Nguyen Trong Niet, an 85-year-old painter who has lived most of his life in a rundown flat in Hanoi's Old Quarter, proudly says he painted Muong Kuong Market years ago in his living room, which is also his bedroom and kitchen. The vibrant lacquer brushwork of the piece exquisitely captures the bustle of market day in a Vietnamese village. The Vietnam Museum of Fine Arts, the country's national art museum, thought so too. Officials there snapped up the painting for their collection, and for the past 40 years, Niet's work has been hanging...
...Niet was stunned when he came across a photograph of Muong Kuong Market in a Russian art book several years ago - the painting was allegedly hanging in the Oriental Museum in Moscow. Niet says he sent a letter to Oriental Museum officials, who confirmed that they owned the original. When Niet went back to the Vietnam Museum of Fine Arts to complain, "they told me that I painted two paintings and that I had sold one to Russia," he says. Sitting by her husband's side on a plastic stool, Niet's wife says she wishes that were true...