Word: marketed
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Dates: during 2000-2009
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...Sunday? Let's start with a hat trick. First off, the American sports landscape is as crowded as ever, so it's hard for any new entity, no matter what the sport, to carve out its place. Second, soccer in the U.S. has waged an epic losing struggle for market share as a spectator sport. The male pro counterpart, the 13-year old Major League Soccer, is growing steadily, but as a niche player. Third, women's pro leagues such as the WNBA have really struggled to sustain themselves. In fact, soccer tried a women's league earlier this decade...
Just as important, WPS plans to market the league beyond the ponytail posse, its core fan base of tween and pre-tween girls. "The WUSA was more aspirational for young girls," says Antonucci, a former Yahoo! executive and Stanford soccer player who has worked on the league's relaunch for more than four years. "What we're doing is socially important, but it has to be broader than that." In Boston, for example, the players have headed out to city bars to play pool with twenty-somethings and connect with young adult fans. On Sunday the Chicago Red Stars will...
...Home Viewing. The 3-D wave of the '50s was meant to lure people away from their TV sets for a unique theatrical experience. But now, the home market - DVD and pay-cable - is where most people see most of their films, and where Hollywood makes much more money than it gets from theaters. Where's the inevitability factor in a format that can't yet be duplicated at home? Even Jeffrey Katzenberg acknowledges that 3-D won't be a major factor in home viewing for quite some time. And he's talking only about DVDs. What about...
...biggest export market for the Center's leeches is France. Nikonov, however, says that he remains very selective about his clientele. "We are careful about who we export them to," he says. "I know in certain cuisines people put the leech on a goose. They wait until it gets fat on the goose blood and then fry the leech like it's a sausage. This is considered a delicacy. I feel sorry for the leech. They should not be used this...
...cementing the peace, reiterating an earlier proposal that the DRC, Rwanda, Uganda and Burundi pursue agreements to share resources and pursue joint development of their energy, transport and telecommunications infrastructure. The region's prospects for peace, Sarkozy said, would be greatly boosted by creating a "single market" similar to that of the European Union...