Word: marketed
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...George Clooney. As well as, oh, about 2 billion children. Sales at the Colorado-based company climbed from a meager $24,000 in 2002 to more than $847 million in 2007. When Crocs went public in February 2006, it raised $208 million - the largest shoe-firm IPO in market history...
...bold, plastic wristwatches in the 1980s. "Like Crocs, Swatch was very faddish, slightly gaudy, plastic and cheap," says Rita Clifton, chairman of global brand consultancy Interbrand in London. When fashions changed, Swatch faced a similar challenge: How could it build on that early success and appeal to a wider market? It now offers a range of metal, plastic and even Tiffany watches. "They've meta-morphed their brand over time and have a broader base of appeal," says Clifton. (Read about Swatch's new Tokyo...
...rotten repository for our retirement reserves. In the past two years, that has become all too clear. From the end of 2007 to the end of March 2009, the average 401(k) balance fell 31%, according to Fidelity. The accounts have rebounded, along with the rest of the market, but that's little help for those who retired - or were forced to - during the recession. In a system in which one year's gains build on the next, the disaster of 2008 will dent retirement savings long after the recession ends...
...what must seem like a cruel joke to many, the accounts proved the most dangerous for those closest to retirement. During the market downturn, the 401(k)s of 55-to-65-year-olds lost a quarter more than those of their 35-to-45-year-old colleagues. That's because in your early years, your 401(k)'s growth is driven mostly by contributions. You control your own destiny. But the longer you hold a 401(k), the more market-exposed it becomes. It's a twist that breaks the most basic rule of financial planning. (See 10 ways...
...several factors have been pushing the two countries back together. Though Syria survived the efforts of the Bush Administration and Saudi Arabia to isolate the country politically, it faces huge economic challenges as it switches from a Soviet-style economy to a market-driven model. Syria has been touting itself to investors as a future regional industrial and transportation hub. But it will need plenty of Saudi money and Western know-how - not to mention improved diplomatic relations - in order to make that great economic leap forward...