Word: marketeering
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Dates: during 1970-1979
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...many women have gained paying jobs. Out in the working world, earning their own money, they have become more discerning, demanding shoppers. Another major factor is that many consumers are moving into a group that Stephen Frankfurt, director of creative planning for Kenyon & Eckhardt, has labeled the "maturity market." They are the folks in the 34% of U.S. households that are headed by adults aged 45 to 64. They have the highest family income in the nation. More important, they have worked hard for their wealth and do not want to waste it on tinsel. Says Frankfurt: "The maturity market...
...favors faster write-offs for capital investment, proposes large new jolts of defense spending and wants deep, budget-wide cuts in just about everything else, basically by allowing attrition to whittle the federal payroll. To increase trade he, along with Reagan and Brown, calls for a North American common market. To spur savings Connally would create a "taxpayer's nest egg," in which people could invest up to $10,000 of income, taxfree, so long as they put it in a bank account, stock or bond and reinvested the interest, dividend or capital gain...
...dearth of newsprint is being reflected in the quality of the paper that is delivered, Baumgardener said. "I've never seen paper like this--linted and yellowed. It's like printing on Charmin," he added, "but we're not sending any back--it's definitely a seller's market...
Institutional expansion removes homes from the market in a time of dire housing shortage in Cambridge, and increases the tax burden on the rest of the city. It also contributes to the destruction of residential neighborhoods...
...Broadway (Coquette, The Royal Family, The Front Page, Broadway); in New York City. Born Jacob Horowitz in Vienna, Harris dropped out of Yale and toiled briefly as a press agent for the Shubert brothers before emerging as a theatrical Wunderkind by producing Broadway. Though financially crippled by the stock market crash in 1929, he produced or directed some of the more notable Broadway efforts of the 1930s, including Thornton Wilder's Pulitzer-prizewinning Our Town, A Doll's House with Ruth Gordon and The Green Bay Tree with Laurence Olivier. Harris' memoirs, A Dance on the High...