Word: marketeering
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Dates: during 1980-1989
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Wise's father, Irvin, tried to produce the lenses for chickens after a sales agent told him about a farm where chickens afflicted with cataracts were better-behaved than those with normal sight, and he thought a market might exist for a lens that distorted the bird's sight...
...their studied sullenness of old with the occasional smile, but West Germans and others still must file through cattle-chute-like passport control points, and are made to exchange 25 deutsche marks ($13.50) for East German marks, at the usurious rate of 1 to 1, one-tenth the black market quote, for every day they spend in the German Democratic Republic. In the evenings, the smell of coal smoke hangs over gray, dilapidated cities -- as it did in the bitter days right after World...
East Germany will also have to deal with the economic consequences of opening up its borders. As goods and labor begin to flow across the Wall, the difference between the strong West German mark and the virtually worthless East German mark will create a powerful black market. Beyond that, East Germany will need Western help to revive its Rust Bowl of antiquated factories. West Berlin's Economic Research Institute says it will cost $250 billion just to bring the country's hopelessly outmoded communications system up to Western standards. Upgrading roads and rails could cost as much or more...
Paramount declined to say how much it had paid for the acquisition, but Carlton's 1988 annual report put revenues for the production company at $95 million. "The Zenith acquisition represents our most significant entry into the international market," said Mel Harris, president of Paramount's Television Group. "By aligning ourselves with the United Kingdom's major independent producer, we are positioning ourselves for the 1990s and 1992, when Europe's trade barriers fall...
This Sunday, when the camera zooms in for a closeup of the National Football League action, look carefully at the helmets. Chances are you will see the ) word Riddell emblazoned on the nose guard. Riddell Inc. of Chicago has 60% of the N.F.L. helmet market and a peculiar contract: if players use another brand of helmet, they must cover the maker's name. Riddell won that provision in return for supplying N.F.L. teams with free helmets, pads and jerseys...