Word: marketeering
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Dates: during 1990-1999
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...EBAY O.K., so it's prone to outages. It has a few white elephants. It may not even be the best auction website. But this year, eBay became an economic phenomenon second only to the stock market. Every day, 250,000 new items are added and 1.5 million visitors make bids. Even the President praised the site and admitted trading on it. Is there anyone who hasn...
...company's Asia and Middle East operations, as president and heir- apparent. But that didn't do anything for Coke's stock price, which fell $4.125 a share last Monday on the news of Ivester's retirement--a 6% drop that knocked $9.9 billion off the company's market value--and dropped 75[cents] more by Friday's close...
...question gnawing at everyone is whether a company that already controls 51% of the world's soft-drink market can sustain Ivester's relentless strategy of pumping up sales 7% to 8% a year. "Coke has been this perpetual growth machine," says Ari Ginsberg, a management professor at New York University's Stern School of Business, "and now all this has happened...
...Number of 1999 IPOs that at least doubled in price their first day on the market...
Still, Miller inherits a case study in the perils of trying too hard to please today's growth-hungry stock market. As the drugstore industry has consolidated into a few dominant national chains, Martin Grass (son of Rite Aid founder Alex Grass) nearly doubled the number of outlets, buying independents and refashioning smaller locations into 10,000-sq.-ft. convenience stores. That kind of real estate doesn't come cheap. In 1996, Grass shelled out $1.4 billion for a thousand Thrifty PayLess drugstores on the West Coast. Then a year ago, he spent $1.5 billion on PCS Health Systems...