Word: marketeering
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Dates: during 1990-1999
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...school, started over 90 years ago by a lone, hard-working visionary selling products he designed himself. The son of the founder--feisty at 83--still runs the company and eats in the cafeteria with everybody else. The client enjoys a very strong position in the market for their main products, but recognizes a need to focus on high-tec products to defend their market position. They have brought in the PRTM, consultants to technology industry, to find a way for the client to translate its considerable strength into new, high tech businesses. Like most jobs that PRTM takes, this...
...Normally, we wouldn't see this until mid to late December," Russell said. "Some serious money is being spent in New Hampshire, and now in the Boston market as well...
...surrounding fields." He argues passionately against the careless destruction of the wilderness around him. Hearing that huckleberry pickers in his area have been ordered off privately owned fields, he fumes, "What becomes of the true value of country life--what, if you must go to market for it? It has come to this, that the butcher now brings round our huckleberries in his cart...
...Already the government is evading spending caps by sticking an "emergency" label on all sorts of additional outlays. That, said Munnell, "makes a mockery of the whole process." Also, she noted, revenues are getting a huge boost from soaring stock prices, which inflate capital-gains-tax collections. Given the market's volatile ups and downs, who can be certain this windfall will continue...
...number of would-be viators has increased, the industry has gone into hard-sell mode, promising fail-safe, above-market returns. The harsh reality, though, is that investors are in some measure betting on the death of the sellers. If the person whose policy you buy dies in a year, it's a great investment; but if he lives five, it's a dud. "Profitability is related to the predictability of death, which has proved to be singularly unpredictable," says Bill McDonald, chief of enforcement for the California Department of Corporations, who thinks viaticals may need to be outlawed...