Word: marketeering
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Dates: during 1990-1999
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...global online marketplace will be here before we know it, and eBay's refrain "eBay everywhere" seems destined to become a reality. It's something the National Flea Market Association members are starting to accept. Several members of the association have begun moving online, working to put together virtual-flea-market sites like Fleamarket.com And even diehard thrift-shop mavens are becoming reconciled to the fact that the future belongs to eBay. "You can't stop the wheels from turning," sighs Hoff. "In fact, I have to confess: I just bought something on eBay this morning...
After creating one of the Net's top brands, a company with a market value of some $20 billion, Pierre Omidyar hit the delete key. Months before eBay's IPO--the traditional media coronation for a Silicon Valley wunderkind--he stepped aside in favor of onetime Hasbro exec Meg Whitman. "I've obviously tried to push her to the forefront," he says. "Meg's the public face of the company." Omidyar moved to France in part to get in touch with his roots--he was born in Paris and lived there until he was six. But he's also working...
Investors clearly think the game is over, rewarding pure-play e-tailers with market capitalizations that dwarf their off-line competitors--Amazon's $32 billion, vs. Sears' and K Mart's combined $17 billion; eToys' $4.5 billion, vs. Toys "R" Us' $3.6 billion; and, even more amazing, airline-ticket broker Priceline.com's $8.3 billion, vs. the combined $8.6 billion market cap of Continental Airlines, US Airways and United Airlines...
...even exist last year. The space belonged to eToys, the first online retailer to design a truly kid-friendly toy site. Kids could create electronic wish lists, gifts came wrapped, batteries came included. "I saw immediately that here was a channel that could revolutionize how you serve the toy market," says eToys CEO Toby Lenk...
...America Online just signed up to help pass out the punch. Last week Wal-Mart and AOL confirmed plans to launch a co-branded, low-cost Internet service by next spring. In-store kiosks will help introduce shopping at wal-mart.com--and probably the new ISP--to the yet-untapped market strolling Wal-Mart's aisles...