Word: marketeering
(lookup in dictionary)
(lookup stats)
Dates: all
Sort By: most recent first
(reverse)
...yearned to escape from Amazon's tough control over pricing. I asked John Makinson, chairman and chief executive of Penguin, why he's so keen on the iPad. He told me he likes the fact that "it gives control back to us and allows us to discover how the market is developing. Frankly, when I saw the iPad, it was like an epiphany ... This has to be the future of publishing. You'll know if you've spent any time with one." "Yes," I say. "I hope to try one out soon." Tracy Futhey, of Duke University, is similarly optimistic...
...tablet computer, about yay big diagonally (where yay = 9.7 in., or about 25 cm), weighing in at just 1.5 lb. (680 g). For Apple, there's something novel about the circumstances of its launch. When the iPhone was released, Apple was a novice underdog entering a smart-phone market dominated by huge, established players like Nokia, Windows Mobile, Palm, Sony Ericsson and BlackBerry. But with the release of the iPad, Apple is an overdog for the first time. The smell of backlash is in the air. The blogosphere and tech magazines are ready to pounce. Apple has overreached itself. What...
...immune to that kind of thing, or you think it somehow weak, pretentious, artsy-fartsy or unbusinesslike, then there are enough functional objects in the market for you. But you might consider this: from the starting point of delight, detail, finish, polish and design come not, it seems, shallow high-end toys for the affluent but increasingly products that are ... well, awesomely functional. The iPhone App Store has certainly offered silly digital tchotchkes, but more and more serious professional tools are emerging for medical, military and industrial use too. The iPhone, like the Mac, was derided upon introduction...
...eaten 10,000 times. If a casino restaurant can do sushi like that, why can't everybody? And we diners have to do our part by refusing to order wild bluefin or even making our peace with a farmed tuna, if one ever make its way to the fish market...
Less well-funded patriots mount inexpensive programs on public-access or satellite TV. Or they can make and market their own videotapes-a propaganda tactic that insulates the patriot evangelists from any direct blame for the antigovernment acts they may inspire. The handful of celebrities on the patriot circuit-people like Koernke, attorney Linda Thompson and Militia of Montana founder John Trochmann-all have tapes in circulation that promote their theories about the plot to take over the world. In a two-hour video called America in Peril: A Call to Arms, Koernke, an Ann Arbor janitor who goes...