Word: marketeers
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Dates: during 1930-1939
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...addition to being the outstanding star in modern westerns, Autry is largely responsible for their survival. Once the backbone of the industry, westerns four years ago were a drug on the market. The only change in them since silent days had been the popping of revolvers. Since the hero never got shot, this noise had ceased to excite their audiences...
...mission was to find a market abroad for excess citrus fruits and other crops, particularly wheat (of which the Government announced it would sell 100,000,000 bushels abroad by July, has thus far succeeded in selling only 39,000,000). Few people either here or in Europe would thank him for his trouble, because sales at whatever price he could get might depress both domestic and international farm prices...
What Francis Wilcox hoped to do abroad, Henry Wallace hoped to do right at home. About six weeks ago Secretary Wallace first promulgated his domestic "two-price plan." It amounts to dumping surpluses at home instead of abroad- buying excess commodities from farmers at market price, then selling them at cut prices to needy U. S. citizens, with the Government footing the loss...
Specifically, he proposed to have some of the 1,600,000 bales of cotton which the Government holds as collateral for loans to producers processed into dry goods and sold at prices far below the retail market. The system, if it worked, would provide cheap cotton goods for the poor, employment for cotton workers, an outlet for surplus stocks...
Customer (or market) research is a technique of consulting the buyer on his tastes before making a product. In "Buck" Weaver's words, it is "finding out what people like, doing more of it, finding out what people don't like, doing less of it." A logical operating philosophy, it is nonetheless given scant consideration by U. S. industry. Most businesses rely solely on dealers, advertising agents and only occasional surveys to keep apprised of public preference...