Word: marketeers
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Dates: during 1950-1959
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...closed in protest. Unexpectedly Morocco's King Mohammed V had issued a dahir (royal decree) revoking the charter he had granted Tangier in 1957 after his government took over the international free city from its eight-nation administration. At the time, the King had promised that the "free market in foreign exchange"-the source of all Tangier's material blessings-would go on as before. Now, it seemed, Tangier was scheduled to become, economically as well as politically, just one more Moroccan city. In the cafés of the North African seaport last week, gloomy Tangerines discussed...
They Came to Cordura (William Goetz; Columbia), based on the 1958 bestseller by Glendon Swarthout, is a big, flashy, $4,000,000 Gary Cooper western. Its primary purpose is to grab the top dollar in the November movie market, but incidentally it tries to "put [its] hand," as the script proclaims, "on the bare heart of heroism." Director Robert Rossen, who wrote the script with Ivan Moffat, never gets quite that close to the mystery of courage. But he does examine the nature and conduct of a hero at considerable depth, and he finds in his moral conflicts a stronger...
...policy is good, and the Treasury is doing all it can.'' The real villain, he says, is Congress. It has refused to raise the 47% ceiling rate on long-term Treasury bonds, thus forced the Treasury to do its financing at competitive rates in the short-term market, to which private borrowers are turning in increasing numbers to get their money. The Treasury has thus sopped up billions-and within a year forced up the rates on short-term loans to nearly double their previous level (see chart). "The Secretary of the Treasury doesn't want...
Scouts in the Whiskey. By mid-1958, The Whiskey Distillers of Ireland, who wanted to make a bigger dent in the U.S. market, were in the fold. Weiner & Gossage started an Irish campaign that featured ads ending in midsentence, sniffed at the Brazilian coffee bean (because Irish coffee obscured the burnished flavor of Irish whiskey), extolled St. Patrick's Day in Mexico City. In the interest of scientific experiment ("Irish whiskey research in nature's laboratory"), Gossage dreamed up the Irish Geophysical Year, to be held in McMurdo Sound...
...purchase is Getty's nose for a sharp deal. Only 20 minutes from London's Waterloo Station, Sutton Place is in the center of a rapidly developing suburban area where land goes for $35,000 an acre. On that basis, Getty's investment has a potential market of better than $6,000,000, exclusive of the house...