Word: marketeers
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Dates: during 1950-1959
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...mission has presented the country with an unsalable surplus of wheat, rice and tobacco. If the gap is not to widen, if undernourished peoples are ever to achieve Western standards, there must be a process of economic development inside the poorer countries so that increased industrialization will create a market for increased farm production...
Money will remain tight as industry and business bid for funds, but prospects for a balanced budget or only a small deficit will reduce the competition of the U.S. Treasury for new funds on the money market...
Right "Personality." What happened? As it turned out, the Edsel was a classic case of the wrong car for the wrong market at the wrong time. It was also a prime example of the limitations of market research, with its "depth interviews" and "motivational" mumbo-jumbo. On the research, Ford had an airtight case for a new medium-priced car to compete with Chrysler's Dodge and DeSoto, General Motors' Pontiac, Oldsmobile and Buick. Studies showed that by 1965 half of all U.S. families would be in the $5,000-and-up bracket, would be buying more cars...
Will such a change weaken the European community? Duroselle thinks not. "De Gaulle favors the common market," he says, "and within seven years--the length of his term--the market will be revitalized. Then the necessity of a common currency will appear, and it is plain that you can't have a common currency without having a common policy in many areas. The trend towards integration now seems to be irresistible...
...fall only to France or Germany. Here enters the German problem for France. The French can manage Western Germany, for the common fear of Germany would cast the smaller powers on France's side in a contest for primacy. And, through a European block, Germany would have a large market for her goods and the ability to make her weight felt in the world. Thus, a marriage de convenance could be effected between Paris and Bonn...