Word: marketeers
(lookup in dictionary)
(lookup stats)
Dates: during 1960-1969
Sort By: most recent first
(reverse)
...bomb went off on a platform in the busy central bus station. Another exploded beside a nearby vegetable market. The last blasted the exterior of a movie house. One Israeli was killed, and 50 others were wounded, most of them by flying fragments of metal...
Fresh Approach. Businessmen have discovered that leisure-market acquisitions can be every bit as profitable as companies in glamour industries. Jensen Marine, a fast-growing West Coast boatbuilder bought nearly two years ago by Bangor Punta, a Maine conglomerate, last year earned its new owner profits far in excess of the industry average (4% after taxes) on its $6,000,000 in sales...
...other cases, a fresh marketing approach can rejuvenate a declining old name. Stephen F. Hinchliffe Jr. and Merle H. Banta, two young (35) former management consultants, set up Los Angeles' Leisure Group, Inc. in 1964 on the notion that they could do better than the "inventors, hobbyists and amateurs" in the business. They have. Among the seven outfits picked up by Leisure (1967 sales: $10 million) is Philadelphia's S. L. Allen & Co., whose famed Flexible Flyer sled, introduced in 1889, could claim nearly 100% of the market in the early 1900s. Leisure bought Allen, which had been...
...suffer later from competition from other pastimes. Still, dividends from the fun-and-games business do not always come in cash. "This is toy time," says Herbert J. Siegel, president of Chris-Craft. "If a guy can justify an acquisition by getting into the 'leisure time' market, he can have a good time." As Siegel himself undoubtedly does. He was chairman of Baldwin-Montrose Chemical Co. until last January, when, in a prelude to a merger with the big boatbuilding firm, he also took over Chris-Craft's helm...
Unlike Calzaturificio of Varese, the largest shoemaker in Italy's domestic market, Fiamma turns out most of her shoes for foreign feet. Eldest child of the founder of Ferragamo of Florence, she took over her present position when her father died in 1960, despite the fact that she was only 18. Her youthfulness has hardly been a handicap. From 76,000 pairs in 1960, Ferragamo has increased its annual production to 130,000 pairs, of which 70% are sold abroad. By far the biggest market is the U.S., where fashion-conscious women spend $22 for simple suede knock abouts...