Word: marketeers
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Dates: during 1960-1969
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...under Charles de Gaulle. Faure was De Gaulle's chief troubleshooter in handling the colonial clashes with Morocco and Tunisia. He helped forge new French ties with Red China, fought stubbornly to protect the interests of French farmers in negotiating the full integration of agriculture into the Common Market. If he succeeds in reforming French education without another revolt, it might well be his most significant triumph...
When small, low-priced imports took over a 10% share of the domestic auto market in the late 1950s, General Motors fought back with the Corvair, Ford with the Falcon, and Chrysler with the Valiant. So successful were these com pacts that by 1962 the foreign share of the market had dropped to under 5%. Figuring that the battle was over, the Big Three made the mistake of allowing their compacts to grow in both size and price. The result has been a new upsurge in the popularity of imports, which grabbed 9.4% of U.S. sales...
Sawed-Off Mustang. Detroit's new cars, by contrast, will be manufactured entirely in the U.S. and Canada. Ford plans to have its minimodel on the market next April, and General Motors expects to introduce its version in the fall of 1969, at the same time dropping its slow-moving Corvair. American Motors also hopes to produce a small car next year, provided that it can hold down the tooling-up costs. The only automaker without a domestic minimodel in the works is Chrysler, which instead has decided to consider development of what it calls a "world...
...case, been long overdue for a dose of expansion. Charles de Gaulle's stubbornly conservative economic policies, aimed at strengthening the franc and avoiding inflation, slowed the country's real economic growth to a point (4.4% last year) that was unhealthy for both France and its Common Market trading partners. The output of French factories rose a mere 2.2% in 1967 and, as a consequence, one-fifth of the country's industrial capacity lay idle early this year. The resulting unemployment plainly aggravated the social unrest that welled into revolt during...
Though sisal-producing countries have managed to keep total output fairly constant in recent years, about 660,000 tons annually, they have had to slash their prices to maintain their markets. From $700 a ton in the early 1950s, sisal has sunk to its present $168 level, which makes it hardly worth harvesting at all. And there is no hope of reversing the trend. The time-honored tactic of withholding the product from the market to drive up its price would only backfire, sending an even larger share of potential sales to synthetic fibers...