Word: marketeers
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Dates: during 1960-1969
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...lady of style has gobs of money, she can still find all the exclusive, just-for-you creations her heart desires in Paris' high-fashion houses. But the designers these days trend more to mass-market ready-to-wears, known as prét à porter-and to more pants, more boots, more chains, more turtlenecks and, of course, more transparency. For his fall collection, André Courrèges' main excitement was a white, rib-knit jump suit, with a tunic for daytime wear and a sequined pants outfit with see-through top for after dark...
Duly Noted Profit. Besides higher costs and White House antipathy, Bethlehem and other steelmakers also face a severely restricted market for their products. The reason is that steel users, having stockpiled a record 36 million tons in anticipation of a strike that never came, will be working off their inventories before placing new orders. The rush of hedge buying, of course, did give the industry a big lift during the first half of 1968. U.S. Steel last week reported earnings for the first six months of $128.5 million, an increase of 52% over 1967. Bethlehem's six-month profits...
...stock. Cullman's offer had two effects. Gallaher's board of directors stiff-upper-lipped it as "quite inadequate." And a major Gallaher shareholder that up to now had been satisfied with the status quo was shaken into action. American Tobacco has been a part of the market ever since 1901 when Founder James B. ("Buck") Duke stomped into London and tried to move into the industry. To keep him out, 13 British companies amalgamated into Imperial Tobacco, which is now Britain's largest tobacco company. Imperial later bought a substantial share of Gallaher. American nevertheless ended...
...doing this was to take control of the company and use it as an English avenue for some interesting new products. English smokers are as taken by filters as American smokers, and American Tobacco Chairman Barney ("Brand-a-Month-Barney") Walker has plenty of brands for the British market, led by fast-selling Tareyton. In addition, Walker can also introduce through Gallaher such products as Mott's apple sauce, Sunshine Biscuits, and perhaps even Jim Beam bourbon...
...dirt, smoke and pollutants. Air conditioners in automobiles have become almost a routine item. Currently 44% of all new cars are equipped with units v. 14% in 1963. Another 650,000 units are being sold to car owners each year in what Detroit calls the "after market...