Word: marketeers
(lookup in dictionary)
(lookup stats)
Dates: during 1960-1969
Sort By: most recent first
(reverse)
...American Motors' Javelin, a Mustang-like model, has been the vital difference between corporate profit and loss. A.M.C. has increased its share of the market from 2.92% in 1967 to 3.2% for the first six months of this model-year. Of the two intermediate models, Rebel sales are off from last year, and Ambassador is also down slightly...
...Ford is still recovering from the strike last fall that cost it more than 6% of the market, dropping its share to 19.7% despite recent gains. Fairlanes are running twice as well as in 1967, but Mustangs continue to slip each month. Mercury's Montego is popular, while the sporty Cougar has just managed to match last year's sales level...
...General Motors, with no strike problems, increased its share of the market by nearly 2%, taking 49.85% of the total. Pontiac is a big star this year, with first-half sales climbing from 392,863 to 426,874. Both Buick and Oldsmobile have held their own, but Chevrolet models have proved a mixed bag. Corvair has slipped by about 10,000 units from a poor 17,986 sales last year. So far this year, Chevy II and Camaro have saved the day. Cadillac continues at its phenomenal pace, selling all the models that the division can turn...
...biggest shadow in Detroit's future is the growing popularity of foreign models. They now control 10% of U.S. sales, and in Southern California, the auto industry's most lucrative regional market, they have cornered an impressive 25%. Ford's Executive Vice President Lee lacocca says that it is a matter of price. "People say: 'Where can I buy a car for $2,000?' It's that simple...
...Much Credit. The big trouble was that money flowed in at a rate that strained Lytton's ability to invest it profitably. The collapse of the Southern California real estate market hit Lytton Financial hard, forcing its two subsidiary S&Ls to dispose of $56 million worth of foreclosed property in 1966 and 1967 at a loss of nearly $11 million. They still have $46 million more of foreclosed property on their books. To keep the capital reserves of the subsidiaries at the required level, Lytton borrowed through his holding company and lent them the money. Even so, those...