Word: marketeers
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Dates: during 1960-1969
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...hope of forestalling border taxes and surcharges, West Germany has pressured the Common Market to speed up its own Kennedy Round tariff cuts without corresponding acceleration by the U.S. Such action would bolster the inflation-shrunk U.S. trade surplus by hundreds of millions of dollars over the next 31 years. So far, France has blocked agreement inside the EEC, but Common Market ministers will tackle the question again this week in Brussels. Hard-pressed Britain has announced that it is willing to grant full Kennedy Round cuts by next Jan. 1 instead of holding to the original five-year timetable...
...bigger agencies have cut back on other services they formerly offered. Clients heretofore demanded, and got, not only advertising but market research, promotion, even product placement as well. Now agencies are no longer willing to do so much-at least not without fatter fees. "What's happened," says B.B.D. & O. Executive Vice President James Schule, "is that we have a better balance between services like market research, product development and testing and public relations v. pure advertising...
...1880s, in the back room of their neighborhood meat market on Chicago's North Side, the Bavarian Mayer brothers-Oscar, Gottfried and Max-worked hard stuffing sausages. Oscar's wife Louise helped, and their son Oscar G. stood on a butter tub behind the counter to take orders. Weisswurst, Bockwurst, Leberwurst were packed into wicker baskets and piled on horse-drawn wagons to make the rounds. They sold well-enough to send Oscar G. to Harvard, which he left with a Phi Beta Kappa key and ambitions to expand the family business...
...five of Oscar Mayer's processing plants across the U.S. have two-story contraptions where uninterrupted battalions of 36,000 wieners an hour glide toward their destination, untouched by human hands. Computers print out the best formulas for the next day's sausage production by comparing current market prices of meat cuts with the various recipes that may be used...
Died. Frank Freimann, 63, president since 1950 of Magnavox Co., who prodded the once small electronics firm out of components and into the consumer market; of a heart attack; in Manhattan. Whether it was tubes and resistors or TV sets and stereo consoles, Freimann was a bug about bugs: either make it right or not at all. Nor did he join the postwar race to discount, sold only at a fixed price-and made it stick so successfully that sales last year topped the $400 million mark...