Word: marketeers
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Dates: during 1960-1969
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Exploding Space. Portman had to earn his right to what he calls "total creativity" in the hard dollars-and-cents market. Soon after graduating from Georgia Tech's architectural school ('50), he decided: "If I come up with an idea and promote and develop it myself, there won't be any question about who is going to be the architect." His first venture was a new medical building. It gained him the kudos of the medical profession but was a promotional failure. Recalls Portman wryly: "I lost about $7,500, which I didn't have...
...partly because of the heavy cost of the Viet Nam war but also through increased spending at home. Speculators' appetite for gold is only the most dramatic symptom of a monetary malaise that has also bred inflation, balance of payments deficits and a downturn in the world stock market...
Last week a second gold fever gripped Europe and again it was fed by doubts about the strength of the dollar and the international monetary system. On the London market, gold purchases reached some $300 million, many times the nor mal demand. Because the fortunes of sterling and the dollar are closely linked, that was enough to drive the value of the pound down to a record low of $2.392, despite efforts by the Bank of England to prop it up. (In Montreal, quotations in 9210 Canadian dollars registered a comparable price.) Gold sales also soared in Paris, Zurich...
...there is clearly no rational reason to can a tomato; in fact, tomatoes can be bought more cheaply fresh. We see in the canned tomato an example of the purely symbolic action: the benefits of canning a tomato are entirely psychic. And there must be a market for this symbolic action, for no manufacturer will produce a million articles that satisfy only his own neurotic needs. After all, this is America...
...voodoo may be lunacy, the religion may be primitive, and the market place unsanitary. But one can not help wondering if the Haitian people aren't able to relate to each other in a way that most Americans have forgotten...