Word: marketeers
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Dates: during 1960-1969
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Next, Operation Breadbasket turned to promote sales of goods produced by Negro enterprises, threatening boycotts to force stores to stock such products as Mumbo barbecue sauce and Diamond Sparkle wax. "Mumbo grew 600% in only four months," exults Jackson, who is now negotiating with Chicago stores to market the produce of an Alabama farm cooperative run by dispossessed Negro sharecroppers...
...Saigon, there lived a willful wife who had long refused to let her husband indulge his fancy to possess a prize nightingale. But after the Viet Cong attacked the city, bringing destruction and frightening the people, she took her savings and went to the bird market. There she bought the best rossignol to be had. Returning home, she then presented this symbol of love to her surprised husband with the words: "I have denied you in the past, dear husband, but now that we have no future, we must live for today...
Small Comfort. Such delay, however, could prove costly in the end by enabling the smaller and slower (1,450 m.p.h.) Anglo-French Concorde to snare more of the global SST market. At stake is a potential $40 billion in foreign orders for the U.S. plane, which would help the balance of payments. For the moment, the U.S. can take small comfort from delays abroad. Though the Concorde prototype was originally supposed to make its maiden flight next week at Toulouse, chances are that it will be another three months getting off the ground...
...reason why so many new investors are taking the plunge these days is that virtually every brokerage firm is offering free courses in the mysteries of the market. The New York Stock Exchange, which prepares lessons and teaching aids for member firms, has helped organize 780 lectures drawing 33,690 people in the New York City area during the past six months. "It's almost mass-production sales promotion," says Reynolds & Co. Partner Alpheus Beane. His firm offers three different levels of courses to groups gathered anywhere from Y.M.C.A.s to shopping centers, and it is now sponsoring its second...
Brokers have been offering market courses for years, but the number and variety are burgeoning. For the teaching broker, the rewards can be considerable. Firms have found that 35% to 40% of their students sign up for accounts. In Cincinnati, Thomas Shuff of Hayden, Stone Inc., has started an eight-week, non-credit course on investments at the city university. Last week, at the first session, he was pleasantly surprised to find his classroom packed with 200 possible accounts. Even unions, with big pension funds and increasingly affluent members, are eager to learn about the market. Reynolds was recently asked...