Word: marketeers
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Dates: during 1960-1969
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Knudsen's impact in Ford's fight in the auto market could be considerable. Despite such trend-setting firsts as the sporty Mustang and the intermediatesized Fairlane, Ford's share of domestic auto sales has slipped from 31% of U.S.-made cars in 1961 to no more than 28% since. Ford's latest strategy is to battle for the medium-priced market, which G.M. dominates with its Pontiacs, Oldsmobiles and Buicks. Obviously, Knudsen carries in his head much inside knowledge-from styling to engineering to marketing-of G.M.'s future plans. Nor can he erase...
Apparently convinced that the creative pitch is correct, the old established agencies are looking to their own images. When he succeeded Emerson Foote as chairman of McCann-Erickson, the nation's second biggest agency (after J. Walter Thompson), last fall, Chairman Paul Foley, 51, lamented that "when market research was the fashion, creativity was pushed aside." He promised a new thrust by reminding his staff that "I've always been a copywriter." So have many of his counterparts at rival agencies. Last month Young & Rubicam (1967 billings: nearly $400 million) put former Creative Director Stephen Frankfurt...
Despite the risks, it can be immensely profitable. Adman Marion Harper Jr. became head of McCann-Erickson in 1948 at 32, spun the outfit into the vast Interpublic Group (advertising, public relations, market research) and racked up billings of $700 million a year by last fall. When Interpublic went deep into debt, he was eased into a powerless chairmanship (TIME, Dec. 15). But when he was eased out altogether two weeks ago, Harper was not exactly out of pocket. Interpublic was reported to have bought back his 100,000 shares in the company, worth $2,200,000 at book value...
...washed in distilled water. Southern California orchid growers give their plants water supplied by bottlers because the chlorinated stuff that comes out of taps wilts the delicate flowers. Across the U.S., the growing pollution of water supplies and the increasing sophistication of manufacturing processes have uncorked a surprising industrial market for companies whose traditional field is supplying bottled water for homes and office coolers...
...only one assistant, a secretary, and the informal counsel of a group of young investment analysts whom he calls his "dirty dozen." He specializes in ferreting out what he calls "emerging growth companies," and he puts most of his fund's money into little-known firms with untapped market potential. Over a third of the companies on Enterprise's list are still traded over the counter. When he cases a situation, Carr looks for two things: proven, imaginative management and a low price-earnings ratio. That way he is likely to catch a star as it moves from...