Word: marketeers
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Dates: during 1960-1969
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...satisfy the requirement pass it with a full course during their freshman year. The rationale seems a little exploitative--grab those freshmen while they're young and callow and haven't learned to avoid studying until reading period. The language departments will be cornering a share of the market of freshman academic eagerness--with the effect of decreasing the range of courses from which many freshmen will be able to choose...
...Rollei is rolling again. The company has called a halt to its long dependence on the 120-mm. Rolleiflex, priced at $260-to-$450 in the U.S., and is focusing on the growing market for smaller 35-mm. models. Though overall German camera sales tumbled by 7% last year, Rollei's rose by 40% from $9,000,000 to an estimated $12.5 million. So strong is demand that the company looks for sales increases of 25% this year and next-if the factory can handle...
With a production line geared to roll out over 1,000,000 vehicles a year, B.L.M. figures to fill 40% of the domestic market and be Britain's No. 1 export earner besides-with $700 million a year in sales abroad. "We've been thinking about it for years, but we wanted the merger on satisfactory terms," says Leyland's Sir Donald Stokes, 53, who will be deputy chairman, managing director and chief executive officer of B.L.M., with British Motor Holdings' Sir George Harriman, 59, as chairman of the board...
Rise & Fall. The merger is a personal triumph for Sir Donald, whose company has pushed steadily forward from its 5.3% of the domestic market in 1964 to its present 12%. Meanwhile, British Motors, which 18 months ago claimed 44% of the British market, has slipped to about...
...widely agreed that British Motors did not make the most of modern market research as it continued to turn out a wide variety of cars with various emblems and idiosyncrasies. A believer in loose "federal" management of different lines, Sir George missed the benefits of intensive production of big-volume sellers, and many of his models aged noticeably as competitors catered to changing public tastes...