Word: marketeers
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Dates: during 1960-1969
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...National Farmers Organization, having staged its own market boycotts, now calls for collective bargaining to raise farm prices, and is getting encouragement from Agriculture Secretary Orville Freeman. Charles Shuman of the nation's largest farm group likes the idea too, so long as it is free of Government interference, but this is about his only point of agreement with Freeman. As the American Farm Bureau Federation elected Shuman to his seventh term as president, he called for an end to all federal farm controls. Free man said that "fang and claw" marketing would "cut farm income a third...
Most Common Market decisions are the product of purposeful near collision: a game of diplomatic chicken in which the antagonists wait until the last possible moment to veer off into compromise. Not surprisingly, Europe resounded last week with cries of crisis as the foreign ministers of the Six pre pared to meet in Brussels this week to deal with Britain's second application for Common Market membership...
...years ago, Marion Harper Jr. put together the Interpublic Group of Companies - a 24-firm complex of market-research, sales-promotion, advertising and public-relations outfits built around McCann-Erickson, the world's second-largest ad agency after J. Walter Thompson. Complete service to clients - in principle, even to competing clients - could be rendered within the group's enterprises, with platoons of talent shifted around to cater to specific needs. It was a grand plan, but it went sour. In recent weeks Interpublic has undergone a major overhaul. More than 500 of some 8,000 employees have been...
Difficult to Finance. More pruning and streamlining is to come, and more employees are likely to lose their jobs before the dust settles. In the end, Interpublic may bear only a slight resemblance to the company Marion Harper built and led. Says Carl Spielvogel, president of Interpublic's Market Planning Corp. and a member of the board: "We have faced the fact that it is increasingly difficult to finance a worldwide business such as ours. We have talked about going public, but there have been no plans made and no documents signed...
...teetotaler, Joe's strength is as the strength of ten because his drink is pure-Kola Loca Lemonade, for which he is Western sales representative. Though a deadly shot, he aims mainly for a greater share of the market by getting endorsements from notorious gunslingers. Lou and Winifred start lowering their eyes and necklines in his direction, but the Badman brothers start raising hell. In a grand-horse-opera finale, everyone gets plugged and expires in a heap on boot hill. Infusions of Kola Loca magically resurrect them all, whereupon Joe, Horace, Doug and Lou discover that they...