Word: marketeers
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Dates: during 1960-1969
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Jargon, the sublanguage peculiar to any trade, contributes to euphemism when its terms seep into general use. The stock market, for example, rarely "falls" in the words of Wall Street analysts. Instead it is discovered to be "easing" or found to have made a "technical correction" or "adjustment." As one financial writer notes: "It never seems to 'technically adjust' upward." The student New Left, which shares a taste for six-syllable words with Government bureaucracy, has concocted a collection of substitute terms for use in politics. To "liberate," in the context of campus uproars, means to capture...
...skin is one of the more important facts of life on the popular-music scene today. For Graham, ne Grajonca, is, at age 38, the No. 1 producer and promoter of the Now Sound - which emanates from his two culture centers, the Fillmore West on San Francisco's Market Street and the Fillmore East on Manhattan's Second Avenue. He also runs a record company (called Fillmore) and a booking agency (called Millard, naturally...
...stuck in the ice in the McClure Strait. The Manhattan broke loose 24 hours later and headed toward the Beaufort Sea. Should the Manhattan's voyage be successful, the way will then be clear to bring Alaska's wealth of iron, zinc, copper and sulphur readily to market as well...
...shorter than a full-sized station wagon-sell for $6,500. The 27-ft. model sleeps six, has a bedroom and kitchen and is priced at $11,210. Last year Winnebago made some 4,000 of the 18,000 motor homes sold in the U.S., and Hanson expects the market for these "high-priced toys" to grow by at least 20% each year...
...Harvard Administration for its part moved to defuse the agitation-both within and outside of the University-by agreeing to lessen the pressure on the local housing market by developing a program of housing for Harvard personnel and low-income community residents. The details of the program are due to be released early this Fall...