Word: marketeers
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Dates: during 1960-1969
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Hopper's frankly commercial use of rock gives us one more insight into his real sensibility. Easy Rider may be a hippy vision, but it's a bourgeois hippy vision, concocted with both eyes on the market place. Just listen to how Hopper treated sex, and why: "I knew that Peter and I the girls we meet would never be seen totally nude in the nude swimming scene, because I wanted to show the over-forty crowd that it is possible to play like innocent children in the nude without getting into sex." In the echo chamber of our Hollywood...
...proceeds into Nuclear Corporation of America at 5 and Aero-Flow Dynamics at 14. Last week Nuclear sold as low as 41 and Aero-Flow dipped under 12. Says the executive: "I can't sell. I can't afford the loss." Besides, he adds, "The market is bound to start up-maybe this week. I would go back into the market right now if I only had some money...
...investors missed the market slide. An Atlanta woman sold her stocks in May and put the $23,000 proceeds into underdeveloped land. "I won't have to worry about it every day," she says. Thomas H. Chmielewski, 29, a business planner at General Electric in Manhattan, has minimized his losses by buying in the Japanese stock market as well as on Wall Street. Last spring he put $6,000 into Nomura Securities Co., an investment banking house, and $4,000 into Ikegai Iron Works, a machine-tool company. Ikegai has risen slightly; Nomura declined, but nowhere near as much...
...great gasoline war, plans to press for legislation to force the companies to post actual octane ratings on the pumps so that motorists will not have to buy higher octane than their cars need. Now the battle ground has expanded to another area of mystification: the rich and growing market for oil additives...
Speed Sells. There are hundreds of additives on the market, and sales last year probably topped $100 million. The largest manufacturer is STP Corp. (for Scientifically Treated Petroleum). It had sales of only $9 million as late as 1963 -but then Andy Granatelli took over as president. Granatelli, a former racing driver, figured that if speed could sell cars and tires, it could sell additives as well. He began to offer extra cash to racers who pasted STP decals conspicuously on their cars. Motorists now buy 2,000,000 cans a week, usually paying more than a dollar...