Word: marketeers
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Dates: during 1960-1969
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...hall, jail, church, marketplace and a school. In the municipio of Zinacantan, for example, most of the 7600 Indians live in the surrounding hamlets, called parajes, moving in to the center only when they hold one of the many religious or political posts, or have protracted business in the market. Travel between the center and the villages is frequent and routine. Each paraje has its own political structure, and the political system in the municipio draws on all the parajes. The Zinacantecos have an agricultural economy, but their cornfields are in Tierra Caliente ("hot country") at a lower altitude. Wealth...
...proliferation of coin-operated laundries, nine out of ten U.S. housewives still do their wash at home. To brighten, if not lighten, their washday loads, they buy more than $1 billion a year worth of bleaches and bluing agents, starches and softeners, disinfectants and detergents. Now the home laundry market is churning with a new line of stain removers called enzyme pre-soaks. Competition in presoaks has locked two giant soapmakers-Procter & Gamble and Colgate-Palmolive-in a classic marketing battle. It has elevated their rival products, P. & G.'s Biz and Colgate's Axion, to the status...
...feared that American housewives would not have the patience to soak clothes for at least half an hour-and sometimes much longer-before washing them. Apparently the manufacturers were mistaken. The U.S. presoak battle began when P. &G. tested Biz in Syracuse in 1967 and found a surprisingly strong market. Biz and Colgate-Palmolive's Axion then competed in Omaha, the soap industry's other key test market. (Omaha, explains a Colgate official, "tells us what the rest of the world will be like.") Next, Colgate mailed free sample boxes of Axion to 50 million of the nation...
Tide's Out. Axion has jumped into a commanding lead largely by moving into more major cities before Biz. The total market now is $60 million a year and growing so fast that other companies are rushing to grab a share. Lever Brothers, the U.S. arm of Unilever, is test-marketing its enzyme presoak, called Amaze. In addition, detergents containing enzyme additives have been introduced by the three biggest soap companies-Gain and Tide XK by Procter & Gamble, Punch by Colgate and Drive by Lever Brothers. Regular Tide, which has been the No. 1 detergent since its introduction...
...this kind of project." In pragmatic economic terms, the international-competition analysis suggests that the U.S. should quit the SST race. Since the French and Russians are at least two years ahead of the American SST pace, the tardy U.S. model would probably find few buyers in the international market...