Word: marketeers
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Dates: during 1960-1969
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...would be smaller in relation to a volunteer's long hitch than to a draftee's quick in-and-out. More basically, the extra cost of a volunteer army would be more apparent than real, because paying servicemen wages lower than they could get in a free market is, in effect, a subsidy for the Department of Defense. "We shift the cost of military service from the well-to-do taxpayer, who benefits by lower taxes, to the impecunious young draftee," explains Economist John Kenneth Galbraith...
...director, William Gruby, 39, opened his store late last year after giving a dinner party at which he and his wife found that their four guests were all left-handed and all perfectly willing to complain bitterly about the nuisances of life in a right-handed world. Doing market research, Gruby found that shop clerks treated his inquiries with some Dark Ages-style rudeness. When he asked for a left-handed can opener, for instance, he was asked if he wanted a left-handed can as well. He stocks left-handed versions of most types of kitchen hardware, irons...
Potentially, the market for southpaw-oriented commercial ventures is four times greater than the 8% of the population that is now estimated to be lefthanded. "If there were no interference on the part of parents and teachers," says Dr. Bryng Bryngelson, a Minnesota psychologist, "34 out of every 100 children born today would become left-handed...
...believe Galbraith economics) that the national government must maintain a large base of industrial spending in areas that don't compete with the regular supply-and-demand of the consumer so that a small margin of this government spending when increased or cut will be able to maintain the market demand of a fluctuating capitalistic economy like ours...
French export market, too, will reintroduce U.S. readers to a celebrated Gallic misogynist, Henry de Montherlant, through four novels that first earned him his reputation, now bound and translated under a single title (The Girls...