Word: marketeers
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Dates: during 1970-1979
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...Total Uselessness Continuum (TUC) which determines its success as a crowd pleaser. For example, if your giftee does not own any sort of boat and lives in Central lowa, you can given him or her a brass ship's wheel which costs about $550 in the Quincy market. On a Total Uselessness scale from 1 (relatively useful), to 10 (no earthly reason why anyone would need this object), a ship's wheel rates about an eight. Put it all together and the brass wheel comes out a big winner. Not only will the recipient be struck speechless with gratitude...
...really want to non-plus the people on your gift list you hunt around the Quincy Market until you find the store which sells nothing but seashells and related items in the line of maritime oddities. Think of the look on your Grandmother's face when you present her with a carefully--wrapped, three--feet across chunk of purple brain coral. If this sort of thrill is worth 125 clams to you, go ahead. If you're a bit more modest you could send her a shark tooth necklace or even a complete shark jaw for a reasonable amount...
Still, the more conventional avenues of gift buying will probably leave you choking on Cuteness and clutching painfully at your wallet. To relieve ennui, try shopping in untraditional places; like Sanborn's Fish market near the Quincy Market. A sign outside advertises "Whale Steaks" but the man inside insists, "that's a lot of horseshit. We donot support the slaughter of whales!" Nothing like giving with your social conscience clear. Oh well, failing that, maybe someone you know would like to get a crate of lobsters for Christmas. And maybe the Post Office will get them there before July...
Meanwhile, in Brussels, leaders of the nine Common Market nations agreed yesterday on principles for a new monetary system in Europe. The system will allow national currecies to fluctuate within a set percentage on either side of the offical currency rate...
...Australian films will fare in the world market is a question. The country's wild coasts and mysterious outback provide smashing settings for directors to play with, and there is an exotic quality to Australian history that makes fascinating story material. But there is an undeniable air of provincialism about many Australian films and a choice of theme often too earnestly high-minded...