Word: marketeers
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Dates: during 1970-1979
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...underused Express presses in Manchester and distributed only in the North and the Midlands for the moment. Penetration of the rest of England is planned for the spring. Says Star Editor in Chief Derek Jameson: "We've got to punch a hole in the Sun and Mirror market...
...many years of talks, protests and promises on both sides, the squabbling between the U.S. and Japan over trade might be expected to subside. In fact, tempers seem to be getting worse, not better. Yankee businessmen complain that they are still all but shut out of the Japanese market, and more and more of the American consumers who buy the goods that the Japanese export with such zeal seem to agree. Pollster Louis Harris found that a strong (64%) majority are persuaded that the U.S. is getting shortchanged on trade, by Japan as well as by other countries. Today...
...week declared that what is really needed to restore the dollar's health is "quick and dramatic relief from Japanese imports." In trade, says Eckstein, the Japanese "have done nothing for us." The Japanese, for their part, argue vehemently that they have done much to open up their market and that it is now the fault of American exporters if they cannot crack it. Who is right...
...Japanese concede that, up to the mid-1960s, their trade policy was plainly protectionist. Since then, they claim, controls and regulations that hampered imports have been pulled down so far that they now have one of the most open domestic markets in the world. One reason U.S. companies still find that market so impenetrable, says Toshihiko Yano, formerly a top policymaker at Japan's Ministry of International Trade and Industry, is that they have ample room to grow at home and do not "want to take the time and trouble involved in exports. They have got to make...
...inventory of unsold cars to be normal, Chrysler has an 81-day supply; for some of its Japanese imports, including the Plymouth Sapporo and Arrow models, the sales backlog exceeds 150 days. For lack of models, the company has been virtually shut out of the full-size car market, which now constitutes 29% of industry sales. And when the company introduced its new full-size 1979 Chrysler New Yorker and Dodge St. Regis models with a vigorous publicity blitz in early October, it had almost no cars to sell because of production problems. Chrysler's only real winners this...