Word: marketeers
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Dates: during 1970-1979
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...meet skyrocketing costs only because of various aid programs; and 3)"the very taxed," those middle-income Americans who have no easy way to pay their kids' bloated bills. Inflation has kicked their incomes not only into higher tax brackets but also out of the grant and loan market. At the same time, their after-tax income is barely keeping pace with soaring tuition costs...
...even for the day when pregnancy will temporarily eliminate one income, is not common. When the young two-income families do salt funds away, it is in bonds or real estate -the one popular long-term investment -rather than stocks, since they saw their parents hurt by inflation and market plunges. Compared with young couples ten or 20 years ago, they spend more and plan less for the future, figuring that something (Medicare, Social Security or private pensions) will take care of that distant tomorrow. Collectively, these young two-earner families are a new elite...
...Everybody has his or her own bar of soap and bottle of shampoo." Rena Bartos, a senior vice president at J. Walter Thompson, suggests that career couples are a prime target for a host of products, but explains, "We are still in the discovery stage as to how this market should be tapped...
...Tokyo have confided to Abboud that Middle Eastern, Latin American and Asian capitalists are poised to invest many billions in the politically stable U.S.-as soon as they become convinced that they will not lose because of further dollar erosion. When these worldly investors plunge in, the stock market will surge, many jobs and business opportunities will be created, and the temporarily groggy champ will start to bounce back...
...hand, is by its nature communal. And although success in other fields is for the fame of the community, games success is more obvious, more dramatic and more frequent. Lastly, the public schools took a fairly high proportion of stupid boys . . . It was simply a sizeable slice of their market. But it was another reason for the rise of games and another force toward the despising of intellectual and academic achievement...