Word: marketeers
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Dates: during 1970-1979
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...over almost all boundaries of taste, just as they had at college, in the pursuit of laughs. Outrageous sexism, casual racism, sickness and, at first, the rare ability to keep their perspective combined to make the first few years of National Lampoon truly funny, frequently gross. They knew their market and pandered to it shamelessly, rolling in mounds of dollars pried from the blue-jeaned pockets of all the smartass kids in America who were alienated by the bullshit of the society around them...
...Tight Market...
...carnival air brightens California's San Jose market, one of the biggest in the U.S., with its 130 acres attracting 2.5 million visitors annually. Crowds pushing shopping carts stroll through the grounds, consuming heroic quantities of junk food and observing the outlandish garb that customers wear as part of the ritual. Henry Cortez, a robust Mexican American, sports a huge straw hat and tows Grandson Douglas around in a wooden wagon. "This is my flea-market hat," says Cortez, who has been going to the San Jose market almost every weekend since 1960. "And this is my flea-market...
Most sellers appear to do well, though a few earn barely enough to cover rental charges. Mrs. Priscilla Bandzin of Boston routinely sells at one market what she earlier bought at another; last New Year's Day she cleared $165. Jon Watson supplements his income as an assistant professor at the University of Houston by hawking plants from his van and earns $300 to $600 a weekend. Some dealers have become increasingly professional, jumping from markets in the Northeast in spring and summer to those in the South in winter. At the San Jose market, the more enterprising sell...
...money, however, is not the goal of most marketeers. Like the Hollywood stars-Lucille Ball, Barbra Streisand, Suzanne Somers and Redd Foxx-who are chauffeured to the flea market at the Rose Bowl in Pasadena, they are having fun, wheeling and dealing away an afternoon...