Word: marketeers
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Dates: during 1970-1979
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Faught opened the scoring for the Crimson with a pretty dodge and shot after eight minutes of a fairly lackluster first period had elapsed. Although Harvard's talented defense completely shut down the somewhat disorganized Ephmen attack and the Crimson monopolized the ground ball market, the team had taken no less than 19 fruitless shots before Faught finally broke...
...Fuentes' past works, characters serve as allegories for social classes and periods in Mexican history. The same holds true in The Hydra Head. Timon and Ayub represent Arab competition with Mexico in the oil market. Their opposition to the president stems from Mexico's refusal to join OPEC. The director and Bernstein stand for Mexico's business sector's desire to gain control of government policy-making concerning oil. In the middle, the confused Maldonado, with his changing faces and indecisiveness, symbolizes Mexico. Fuentes makes him a converted Jew both to emphasize his transformations and his antipathy towards the Arab...
Thomas Sloan, communications director for Wrigley, said yesterday, "The huge advertising campaign is in response to what appears to be an increasingly large demand for bubble gum. We originally thought our market included only juveniles, but now we believe our market includes college-age students as well...
...stove league, that long winter of "Remember when . . ." and "Who was it that . . . ?" Today such gentle ruminations have been all but drowned out by the ringing of cash registers, as players who have learned to measure the value of strong arms and big bats in the open market have begun renegotiating contracts...
Either way, anybody in the business of pleasing a mass audience-which used to be a simple game of playing hunches but is now codified, computerized and constantly tested by market research-can only by stretching the word be considered powerful. A powerful king could do as he damned well pleased; in France, the capricious Louis XIV has been succeeded by the democratic Giscard d'Estaing, who is allowed only to be crotchety. Networks and newspaper chains are far larger than what William Randolph Hearst ruled, but Hearst was a real press lord and his successors are not. Without...