Word: marketeers
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Dates: during 1970-1979
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...outlook at the glasshouse head quarters of Ford in Dearborn, Mich., is a bit less cheery than at GM. The company had sales of $43 billion last year, and so far this year has man aged to hold its share of the market for U.S. makes, about 27%, vs. 60% for GM. Ford's compact Fairmont is moving well, but sales of its subcompact Pinto are down because of publicity over faulty gas tanks on earlier models, which sometimes exploded when hit from the rear. The much publicized ousting of Iacocca as Ford's president and the threatened...
West German and British manufacturers profess to be unconcerned, but Giuliano Lonardi, worldwide marketing director for Fiat, recognizes the challenge. In his view, U.S. firms not only have the billions needed for mass-producing a world car, but through their suppliers they can turn out a tremendous flow of parts in many countries. Says he: "This enormous access to components is the greatest strength of American efficiency in production." Japan's Takashi Ishihara, president of Nissan Motor, speaks as if the American challenge is a war. Says he: "We find ourselves on the eve of intense international competition with...
...production, marketing and organizational power of the U.S. giants will be hard to beat, despite their current woes from Washington. Says Jouppi: "GM and Ford will pretty much determine what the cars of the future will be. There just isn't anyone around who can compete effectively. Between them they will divide up two-thirds of the world market and leave the remaining third for the rest." In the meantime, ready or not, the auto-buying public can sit back and enjoy one of the most tumultuous periods of change since the car replaced the horse...
...report, the ACSR concluded Harvard could lose 1.5 to 5 per cent of the value of the stocks it was selling just because of the impact the sales would have on the market. It estimated the potential losses at between $4.7 and $15.7 million...
...Arrow said the negative response of the market would not be so great as the ACSR predicted. "Since Harvard is only a very small part of the market, it is extremely unlikely that if the University sells its stock over a long period of time there would be an effect on the price of stock," he said yesterday...