Word: marketeers
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Dates: during 1980-1989
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This is one high-tech arena where the Japanese and the West Europeans still cannot compete: America leads the world in the sophisticated techniques of manipulating voters in free elections. The "booming market abroad for U.S. campaign operatives" was the subject of a recent cover story in the political-industry trade journal Campaigns & Elections. As the magazine enthused, "State-of-the-art television commercials and computerized voter files are spreading rapidly to other countries. American research firms are conducting focus groups for politicians worldwide." Like old-time vaudeville acts playing the Orpheum circuit, most of the top consultants have popped...
...this world of the endless campaign, pretty soon no candidate anywhere will ever again risk uttering an impromptu thought in public. For a hefty fee, U.S. advisers will market-test every word and gesture to achieve the proper level of dynamic blandness. And since media consultants tend to recycle endlessly any technique that works, it is easy to envision future political spots that begin, "It's morning again in Poland." But equally disturbing is the way that during the 1980s, the political handlers have wrung the last droplets of spontaneity out of U.S. politics, as passion and ideology have become...
...card show circuit, where one show promoter has clocked him signing his short name 600 times an hour, Rose earns as much as $20,000 an appearance. He was broke or unsentimental enough to sell the bat from his record 4,192nd hit. One prominent dealer says the memorabilia market is flooded with Rose keepsakes of dubious authenticity; several collectors, he says, claim to own the hat, spikes and shirt worn during his record-breaking...
...Republic with full rights. Upon arrival, they receive $100, and within days they begin receiving unemployment benefits. West German citizens, who already must contend with a huge influx of ethnic German immigrants from Poland and the Soviet Union, are growing resentful of the refugee burden, which gluts the job market and strains housing resources. "The East German leadership carries exclusive responsibility for the situation," Chancellor Helmut Kohl charged last week. "We will not let them evade this...
Nike, Reebok and L.A. Gear are creating space-age sneakers in their fight for a $9 billion market. -- Payoffs and fake lab results taint the generic-drug industry...