Word: marketeers
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Dates: during 1990-1999
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...pretty much in the same way that successful ad makers hawk their products less on the basis of their specific virtues than on the associations they invoke. And in the same way that ad makers look for those patterns of positive association that will turn their product into a market leader, so do campaign makers look to package their candidate in associations familiar to the voters while avoiding policy specifics...
...standing against the logic of Wall Street," she declared. "We're standing against the assumption that what's good for the stock market is good for the country...
...Without mutual trust and market participants abiding by a rule of law, no economy can prosper," Greenspan said...
Resnick does not seem to understand that the cornerstones of the modern university, tenure for professors and financial aid for students, are crucial precisely because of how they counteract the imperatives of the market. Somehow, perhaps from the fact that Harvard often looks like a breeding ground for investment bankers, Resnick has concluded that Harvard is a "business" and that he is a "consumer." Nothing could be more wrong. In short, a university's purpose is to educate students, not to "serve consumers...
...Usually when companies go public they use an investment bank like Morgan Stanley or Goldman Sachs to help market the stock to big investors. The banks charge a hefty sales commission -- called an underwriter's fee -- for the service, customarily around 7 percent of the total offering price. Instead Salon paid just 5 percent to San Francisco's W. R. Hambrecht. But here's the more important part. The mechanics are complicated, but common sense says that iVillage's offering price was set too cheap if it immediately quadrupled. Even though iVillage's first-day run-up was spectacular, most...