Word: marketeers
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Dates: during 1990-1999
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...need a computer, now is a perfect time to buy--without having to worry about being out of date in six months. The average PC sold for $1,600 in 1997; it now sells for about $950. The fastest-growing segment of the industry is the sub-$600 market, where you'll find companies like eMachines and Microworkz. The subgroup currently accounts for 20% of PCs sold at retail, according to the market-research firm PC Data. Ultracheap prices have earned eMachines, in business for just six months, fourth place in retail desktop market share, less than a point behind...
...gets no argument from Dell and Compaq, the two U.S. market-share leaders, which have been slugging it out for more than a decade. They are moving the battle from the saturated consumer market to better-heeled corporate customers. Margins in that market are shriveling as Dell and Compaq bundle heaps of services, software and support to sweeten the deal for finicky clients who have plenty of negotiating leverage. "All brands come with an unbelievable amount of management software, fast CPUs [central processing units] and everything else you need," says Roger Baumann of Affiliated Networks, a small Miami marine-parts...
...churchgoing than we were in the hallowed 1950s. Yes, there is sewage in the culture, but Bennett's books are best sellers too. A CNN/USA Today/Gallup poll in February found that a majority of Americans are more concerned with moral problems than economic ones. When the most poll-driven, market- sensitive President in history rose to make his case for war last week, he did not invoke the need to protect the Dow or stabilize the global economy, he invoked a moral duty, because he goes after people where they live...
...more control over how images look. Also, digital tapes are much easier to edit on a PC; an analog tape first must be converted to digital, which is cumbersome. Perhaps the best news is this: for the next year, Sony is expected to have the only Digital8s on the market. That may well put pressure on Canon, Sharp, JVC and Panasonic to drop the prices of their standard digital cameras. Let's just hope they do it by Father...
Your article "Video Games Get Trashed" [TECHNOLOGY, March 15] creates the false impression that Connectix Virtual Games Station exacerbates piracy problems in the video-game-console market. CVGS contains technology that is designed to discriminate between legitimate PlayStation CDs and illegal copies. Your article also overlooked the compelling legitimate consumer benefit of our product: CVGS enables you to play many popular PlayStation games on a Macintosh computer. Now PlayStation owners have new choices of where they can play their games, and Macintosh owners have more games to choose from. This increased consumer choice is a far more important social effect...