Word: marketeers
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Dates: during 1990-1999
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...with the brand. His appearance in his own advertisements, his Manhattan duplex, his Colorado ranch, the vintage-car collection, the private jet are all as much an exercise in brand building as they are in high living. This approach has allowed him to expand his vision to market everything from suits to suitcases, sofas to soccer balls. This year he is even marketing extreme sportswear to the Gen X and Gen Y crowd, and older folk who want to feel that young. The Lauren reach includes 26 licensees who sell $4 billion in everything from tableware to towels (Polo/RL gets...
...income has been down two of the past three quarters, and this year earnings growth is projected at an anemic 4.2%, well below 1998's sizzling 35%. The stock has had its price taken in, from the high of $33 to last week's $21, during which time the market has increased 35%. That has cost Lauren some $500 million in net worth; he still owns 43% of the company...
...appease the Street's insatiable demand for growth, Polo last week bought Club Monaco for $81.5 million. What it got was a Canadian-based retailer that sold $90 million of designer-style (did somebody say Prada knock-off?) wear last year and has clout with the coveted youth market. And with only 13 stores in the U.S., Club Monaco has room to expand. Fashion insiders see Club Monaco as eventually becoming Ralph's stylish answer to the Gap and Banana Republic. What the purchase was not, Lauren insists, "is a mass-market answer to feed a starving stock...
...Pisa has waged a one-woman crusade to focus attention on what she and others say is a serious public-safety issue that the airlines have ignored. At all 28 agencies the take was the same: blank airline tickets--6,000 of them, worth $6 million on the black market...
...past, all first-years were required to see a PCC presentation. It has been three years though since the College ended the mandatory outreach effort, PCC counselors say, and the group has had to learn how to market themselves and their services...