Word: marketeers
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Dates: during 1990-1999
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...what do car assemblers actually make these days? "Car assemblers have cornered the market on chassis platforms, and no modular provider wants to start making those, at least not in Europe," says Jurgen Kruschwitz, head of SMH Automotive. "Outside engineering consultants like Lotus may play a larger part in certain functional situations, but the car companies know how to protect their own design and competence...
...Liesenfeld, Magna's European spokesman, agrees. "The manufacturers are using shared platforms to bring more and more niche vehicles to the market. Those platforms are what everything else is based on. We design a module to fit an existing platform, but it's the carmakers who define the platform." Assemblers usually settle on one or two preferred suppliers for each model, but there is always another supplier ready to jump in if one or more of the chosen stumble. "If Magna doesn't provide the best price, GM can go down the street to somebody else," Magna's Blommers explains...
...real twist in the fairy tale is that the emphasis has been snatched from the damsel and invested in Prince Charming instead. Doubtless, as one can tell from the promotional blitz, the producers must have meant to market Cook aggressively at one point. However, once the camera alighted on Prime, seen previously in both installments of that I Know...Summer series, they simply had to surrender the film to him. He is a magnet in front of the camera. In comparison, Laney Boggs is a mere prop to his masculine narrative. In both screen time and plot weight, Prinze...
...there is room for further negotiations, or if the city should simply purchase the building. Nevertheless, the resolution is a sign the City Council is acutely aware of a very real and serious housing crisis. As rents in Cambridge have skyrocketed in recent years, due to a booming housing market and declining federal housing subsidies, the few affordable housing units that remain have become increasingly important...
...much as we would like to laud the capitalist system, the City of Cambridge must fulfill its duty to protect those who might not be able to meet the exorbitant rent rates determined by the market. But as federal dollars for affordable housing have declined since 1994, the city will need help from above. Rep. Michael C. Capuano (D Somerville) has vowed to take the fight to Washington. We will hold him to his word...