Word: marketeers
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Dates: during 1990-1999
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Mobil, by dint of its huge cash flow, was always able to offer a steady stream of dividends, and Union Camp rewarded shareholders with a greater than 4% yield before the merger. But in a stock market mad for the kind of raw growth delivered by the likes of Cisco, Intel and America Online, both Mobil and Union Camp seemed like vestiges of a capitalist era past...
...London and Hong Kong. Both men have no qualms about lending their name. Vongerichten sells condiments through Williams-Sonoma, and Ducasse has just brought out a champagne label and a line of products ranging from $25 olive oil to $28,000 stoves. Ducasse dreams of cracking the New York market, and though he speaks virtually no English, he and top Chicago chef Charlie Trotter, a good friend, fantasize about doing road tours--"the way Bob Dylan and Van Morrison would go on a tour," explains Trotter...
...dollars, actual science has played an almost insignificant role. Women who say they've been harmed insist there's a cause-and-effect relationship between leaky implants and major immune-system disorders; manufacturers swear their implants are safe. But even though the FDA finally ordered the devices off the market in 1992, neither side has offered much proof for its position...
Video-game makers have been capitalizing on their popular characters since the arcade's heyday (Remember Pac-Man bed sheets?) but have never come close to the level of mass-market merchandising now a habit for movie studios like Disney. That may change. More and more, PC-game companies are peddling their properties outside the virtual realm. The result: toys like this creature from StarCraft, the year's top-selling CD-ROM game. And move over, Barbie: a Lara Croft doll debuts this month. Online Help for Movers...
Well, good luck finding the logo, for now. The FSC and others in the certification movement acknowledge that the number of good-wood products carrying the seal is quite small--not even 1% of all wooden wares sold in the U.S. "Certification has not hit the mainstream consumer market yet," says Francis Grant-Suttie of the World Wildlife Fund. "But when key retailers stock these products, consumers will become very aware, very quickly...