Word: marketeers
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Dates: during 1990-1999
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...Political boycotts tend to have a limited impact on a company the size of Burger King," says TIME Business editor Bill Sapporito. "Although it?s a hot button issue for some, it?ll hardly emerge on the radar screen in the U.S. market, and the company will hope that it eventually blows over." But Burger King is taking no chances on an issue with potentially wide emotive appeal in such diverse Muslim-dominated markets as Malaysia, Indonesia and throughout the Arab world. The company plans to meet representatives of American Muslims for Jerusalem to discuss the issue. After...
...tempting to write off this trend as a fad born of an economy that doesn't know when to quit, abetted by companies with more money than they know how to spend. But unusual offsites may be tapping into an economic shift that is more lasting than the bull market--the need for "soft" (interpersonal) skills in a quick-moving, unstructured service economy in which advantages are momentary and a slight shift in the business model can mean either big bucks or doom. "Because of all the complexity and chaos that we face in this era, we have to look...
EURO TRASH New to the U.S. market, high-yielding euro junk bonds are posting big returns while "safe" investments such as 10-year T bills are faltering. Why the appeal? Europe is deregulating its markets, stirring growth, competition and M&A activity similar to the U.S. in the '80s. The weakened euro is also expected to rebound against the dollar, but currency trading and high-yield bonds are risky. Don't bet the farm...
...knows for sure how many people day trade. But the number is way up from a few years ago, when this bull market kicked into high gear and the Internet began making it easy and cheap to buy and sell stocks. Barton Biggs, an analyst at Morgan Stanley Dean Witter, confirms and bemoans the trend in biting missives to clients about his plumber, who is so busy trading he won't come to fix a leaking pipe. I've written about the guy behind the deli counter leafing through Barron's for that day's stock trade. It's epidemic...
...have quit their job to trade full time at day-trading firms is about 5,000--a relative pittance. But add in those who trade online at home or between meetings at the office, and you may have as many as 5 million. Technology makes it possible; the bull market makes it irresistible...