Word: marketeers
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Dates: during 1990-1999
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...sure, iBook's look hasn't garnered universal praise. Silicon Valley insiders, reports a wag, "can't decide whether it looks like a toilet seat or a Hello Kitty bag." But even its detractors would have to agree that it's a striking departure for the home-computer market--and quite possibly a landmark in the quest Jobs began when he founded Apple two decades ago. "I remember when he pulled the white sheet off the first Mac in '84," says Tim Bajarin, a longtime Apple watcher. "Even then, he was going to create the 'computer for Everyman...
...didn't, not really, though Apple products from the Lisa to the LaserWriter have certainly pointed the way. Back when the first Macs were rolling out in the early '80s, the mass market Jobs was aiming for didn't yet exist--at least not at the prices he was charging. Since then, the operating-system wars--and years of bumbling management--have taken their toll on the company. By the time Microsoft's Windows captured the OS flag, the software community had largely stopped writing programs for the Mac--a leading indicator of Apple's long, slow and very painful...
...Windows on the other end of the line." In fact, for the home user who spends most of his computer time reading e-mail and browsing the Web, the plug-and-surf iMac is clearly a superior product--a fact vividly evidenced by the rise of Apple's consumer market share from 5% to a startling 12% in less than a year. In a little-noted but surely deliberate statement of purpose, Jobs devoted the bulk of last week's keynote to two Web initiatives: QuickTime TV, an ambitious soup-to-nuts solution for Web video, and Sherlock...
...betting the UPS brass doubled over in envy as they watched shares of rival FedEx nearly triple in a seven-month stretch, ignited by explosive e-commerce activity last holiday season. Kelly calls the market's valuation of Internet stocks "speculative" and says his planned IPO "is not the result of what any other company is doing." Still, Zona Research estimates 55% of the goods bought online during the holidays were delivered by UPS. FedEx got a mere 10%. UPS management must have imagined the possibilities. (The U.S. Postal Service, by the way, delivered 32% of e-packages, a strong...
Dreamcast is Sega's bid to work its way back into the console market. Its previous offering, the ill-fated Saturn, was too pricey and offered too few games. Learning from its mistakes, Sega is launching Dreamcast in September for $199, with a built-in 56K modem for online game play and at least 20 titles to start wrestling with...