Word: marketeers
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Dates: during 2000-2009
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...tried the giveaway trick before, with impressive results. In 1993, he persuaded his then client Computer Associates (whose controversial founder Charles Wang is also a co-founder of Smile Train) to give away copies of its personal-finance software, Simply Money, to try to establish a bulkhead against market leader Intuit's Quicken. The "Free Money" campaign was so successful - garnering something like a million calls in two weeks - that it strained MCI's phone banks, says Mullaney...
...last time insider selling was as high as it is now was in the period from late 2006 to late 2007. It was right after that insider-selling surge that the stock market began its long painful decline, says Charles Biderman, CEO of TrimTabs, an independent institutional research firm...
Biderman believes that insider trades shoot higher when there's a disconnect between broad market opinions and what business executives feel in their gut. "When [insiders think] things are going better than most people think, they buy stock," he says. "When things are going worse than people think, they sell." (Read "Q&A: Why the Stock Market Looks Bullish for Autumn...
...rise in insider selling, which developed over the past several weeks, signals a time for caution, not panic, says Jonathan Moreland, analyst at InsiderInsights, a stock-market advisory service. "The insiders are telling me, O.K., there's a yellow light now; the green light is off," he says. In response, Moreland is advising his clients to raise the cash component of their investment portfolios. (Read "Despite the Economy's Struggles, Stock Market Soars...
Moreland sees other market data flashing the same yellow light. "The uncertainty in [analysts'] forward-looking earnings estimates, and I've thought this all year, has been a reason to stay cautious in this market," he says, adding that he began raising cash two weeks ago in anticipation of a market decline. "It seems to me there's another phase we have to go through [in the financial crisis] and that has a huge amount of uncertainty surrounding it," he says...