Word: marketeers
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Dates: during 2000-2009
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...verifications on the trades, the report said. In many cases, the report said, "an inexperienced examination team" was assigned the investigation and many of the team's members were not familiar with trading practices and simply accepted Madoff's explanation that he used his "gut feel" to time the market on the basis of "his observations of the trading room." According to the report, examiners stated that "there was no training" and that "this was a trial by fire kind of job." It also said that examination team was "composed entirely of attorneys, who ... 'did not have much experience...
...Indian views of America are not uniformly positive, of course. Many Indians are skeptical of American prodding on issues such as climate change and relations with Pakistan. They also fault the American market for the crash that brought down the global economy with it. Yet, as a whole, the people admire and respect a country that, more often than not, treats them as an equal partner, introduces new business models and economic ideas to their country, and sets a model for tolerance and diversity. As we work to rebuild our bonds with the rest of the world, these lessons...
...campaign by Panzani-owned, Lyon-based food brand Zakia Halal is the first ever mass-market promotion of halal food to France's estimated 5 million Muslims. The TV spots kicked off on Aug. 17 to coincide with the start of the holy month of Ramadan and have been running on most of France's largest television channels since. The $430,000 campaign will be put on pause Sept. 2, then resumed as Ramadan comes to an end later this month and the feast of Eid el-Fitr approaches. Thus far, the spots have gotten a mostly supportive reaction from...
...What's astounding is how long it took for any of France's numerous makers of halal food products to embrace this kind of mass marketing. Studies done by ethnic-marketing consultancy Solis Conseil in Paris estimate that French Muslims currently purchase about $5.7 billion worth of specialized foodstuffs and related products - a market that's been increasing nearly 15% annually for almost a decade. Solis has also found that nearly 94% of all Muslims in France with North African roots - by far the largest group of Muslims in the country - buy exclusively halal food. A recent poll...
...consumer activity," explains Abbas Bendali, director of Solis Conseil. "Zakia's timing makes good sense because people tend to be short on time during Ramadan and will use prepared dishes along with fresh food for meals. And when you consider the size and value of this demographic, using mass-market methods to promote halal products becomes logical...