Word: marketeers
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Dates: during 2000-2009
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Herpa makes the German equivalent of Matchbox cars, scale models of real cars that can fit snugly in the hands of small children. It bought the rights to the Trabi name years ago and makes a line of Trabis for tiny tots. Now, Herpa wants to market a new Trabi as a retro designer item for a green, fashion-conscious clientele. It plans to unveil a prototype next month at the International Motor Show in Frankfurt. (See the best cars from the 2009 Detroit Auto Show...
...goal is to make Germany the leading market for electro-mobility," Economy Minister Karl-Theodor zu Guttenberg told reporters in Berlin as he unveiled the plan. (Read "German Court Upholds Ban on Extra-Long Names...
...would still only affect 2% of the cars on German streets," wrote the daily Berliner Zeitung. "Electric cars will, for the foreseeable future, remain a niche product. For years, huge sums have been invested in fuel cells or hydrogen-powered cars - but no viable cars have appeared on the market." The German government may be hoping its investment in research on electric vehicles will change that...
...Making Puer tea as internationally renown as Roquefort cheese could expand China's tea exports while adding a bit of luster to a food industry infamous for its health scandals. But building a Puer brand will depend on getting control of a market riddled with imposters, financial speculation and controversies...
...need for stricter control of the Puer industry became clear two years ago, when the Puer market went on a destabilizing roller-coaster ride. Some Chinese buy tea as an investment, much like Europeans buy wines. In the early part of the decade, thousands of cash-rich urbanites poured their savings into the Puer, causing prices to double, then triple. "People were buying anything," says David Lee Hoffman, a California collector. By 2007, the finest aged Puer was - quite literally - worth its weight in gold. As demand soared, however, quality suffered, fakes flooded the market and prices fell...