Word: marketeers
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Dates: during 2000-2009
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...while food engineers were working on another hush-hush project. "When we realized what we had stumbled upon, it was a real 'Eureka!' moment," Tschofen says. "We knew immediately that a chocolate that doesn't melt, is low in calories, but is still 100% natural would have a great market potential, especially in warmer climates or places with no adequate cooling systems...
...milk, white and fruit varieties - in the form of a filling for chocolate bars, biscuits, pastries and other confectionaries. Since Barry Callebaut has only recently started presenting its invention to chocolate manufacturers, food companies, bakeries and pastry chefs, it will likely be two years before it hits the mass market...
...whether Vulcano can melt the hearts of chocoholics around the world remains to be seen. "Generally speaking, low-calorie products, particularly those in more indulgent parts of the market, like chocolate, have become increasingly popular in recent years - and that popularity will only grow, especially as the global economy moves out of recession and into recovery," says Dean Best, executive director of Just-Food, a U.K.-based news and information website for the global food industry. "Consequently, Barry Callebaut's industrial customers will be intrigued by this latest piece of innovation. But Vulcano's success will ultimately depend on whether...
...risks. Reva faces a growing list of potential competitors that plan to launch all-electric and plug-in hybrid vehicles over the next several years. GM's Chevy Volt is expected to debut in the U.S. in 2010; BMW says it will test-market an electric car in Britain and other countries later this year; while Renault-Nissan plans to make an electric car by 2012. A Frost & Sullivan study reckons that by 2020, at least 15% of all new cars sold will be electric. (See the 50 worst cars of all time...
...Despite Reva's relatively low cost, consumers may not be convinced, especially in India, that the car can compete against similarly priced gasoline-powered family sedans. "Reva is yet to hit the price-performance equation," says Mohit Arora, senior director for India for J.D. Power market research. According to Pawan Goenka, president of Mahindra & Mahindra's automotive business in Mumbai, "The challenge is to make the economics work in a price-sensitive Indian market." For electric cars, "performance and range are major bottlenecks," he says. (Read "Coming to an Ex-Car Dealer Near You: Pickups from India...