Word: marketeers
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Dates: during 2000-2009
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More than two decades ago, Fujifilm was one of the first camera manufacturers to see the future of photography was digital. In 1988, the Japanese imaging giant developed the world's first fully digital still camera; 10 years ago Fujifilm held 30% of the digicam market. But that dominant position proved difficult to defend against competitors such as Nikon, Olympus and Canon. Today, Fujifilm is one of the industry's also-rans, with just a 6.7% market share...
...total revenue from its digital camera business. But company officials figure the bet could pay off handsomely if 3-D catches on and Fujifilm, which holds numerous patents on the technology, has a head start. Just standing still isn't a very appealing strategy. The digital-camera market is stagnating. About 128 million digicams were sold last year, and amid the recession, sales are expected to shrink this year, according to Hisashi Moriyama, senior analyst at JPMorgan Securities in Tokyo. The U.S., Europe and Japan are near market saturation with about 80% to 90% penetration, meaning as many...
...growth, manufacturers must increasingly look to emerging markets like China and to green fields like 3-D. Industry analysts are excited by the prospects of the new display technology. More 3-D movies are being made, and makers of flat-panel TVs are developing 3-D displays. "Every kind of consumer product has the potential to start to use 3-D technology," says Moriyama, who estimates Fuji's camera could capture as much as 5% of the digicam market in the next year or two. "It's a long-term technological trend," he says. (Read "Are 3-D Movies Ready...
...Lorena Dominguez looked forward to the future. She had a well-paid job at the Citroën automobile factory in Vigo, the town in northern Spain where she had grown up. She had recently moved in with her boyfriend Oscar, and had put her own apartment on the market. The two spent their weekends hanging out with friends in Vigo's lively waterfront cafés and were planning to travel this summer. It wasn't a bad life for the 23-year-old daughter of a longshoreman and a housewife...
Thwarted ambition is not the only problem. One of the dirty little secrets of Spain's boom years was the number of people Spanish firms employed on casual contracts. In an effort to make its labor market more flexible, the country has the highest rate of temporary jobs in the European Union: one in three. The great majority of those "trash contracts," as they're called by locals, go to the young, making them the easiest (read: least expensive) workers to fire. None of this is new. Young people have complained of being mileuristas since Europe adopted the common currency...